Question 211 · 469 in bank
Universal Containers wants to understand return on investment for the latest advertising buy. They currently use a private security model for all objects. What should an app builder recommend?
Show answer
Answer: C
Explanation
Humm I see your point... but I found this on Salesforce documentation... https://help.salesforce.com/s/articleView?id=sf.reports_campaign.htm&type=5 -On the Campaign Detail custom report and the Campaign ROI Analysis report, you can include campaign-hierarchy statistics that provide aggregate values for a parent campaign and all the campaigns below it in the campaign hierarchy. - The Campaign ROI Analysis Report calculates the return on investment (ROI) and average costs for your campaigns. The ROI is calculated as the net gain (Total Value Won Opps - Actual Cost) divided by the Actual Cost. The ROI result is expressed as a percentage. So even without 100% sure I'm leaning towards option B
Source: Adapted from community discussion — moitam